MOW Charlotte Economic Impact 06.11.12
CHARLOTTE, NC (June 11, 2012) – Mummies of the World is pleased to announce that the exhibition contributed $6.6 million in tourism economic impact to the city of Charlotte, according to a study conducted recently by Discovery Place in conjunction with the Charlotte Regional Visitors Authority (CRVA). The exhibition, which closed April 8, 2012, was also responsible for generating an additional $2.2 million in discretionary spending by local residents that was retained in Mecklenberg County.
The blockbuster traveling exhibition, currently on display at MOSI in Tampa, may be best known for enhancing the cultural and educational aspects of the cities in which it exhibits, but the study in Charlotte shows that Mummies of the World also contributes to the economic well-being of these regions in a meaningful way.
The study showed that 54% of visitors to the exhibition resided outside of Mecklenburg County. Those who traveled to see the exhibition spent an average of $212.17 per group on the trip, showing that Mummies of the World not only makes a financial impact on the local community, but also drives tourism to the local markets in which it displays.
Discovery Place partnered with the CRVA to conduct the economic impact study of the exhibition in order to measure the contributions to the development of the community.
Mummies of the World was developed by American Exhibitions, Inc., in association with the Reiss-Engelhorn Museums (REM). For more information: www.mummiesoftheworld.com.
About American Exhibitions
American Exhibitions, Inc. produces world-class touring exhibitions for science centers and museums that excite, educate, and engage visitors. As a longstanding member of the Association of Science-Technology Centers (ASTC) and the American Association of Museums (AAM), American Exhibitions, Inc. is one of the leading exhibit producers in the United States. For more information, visit www.americanexhibitions.com.
About Reiss-Engelhorn Museums
Reiss-Engelhorn Museums, an internationally acclaimed museum complex in Mannheim, Germany, is one of the major venues for exhibitions in Europe in the fields of archeology and world cultures. With a collection that began in the early 1700s, the museum houses more than 1.2 million objects in its collection, and has over 300,000 square feet of exhibition space. For more information, visit www.rem-mannheim.de/.
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